competitive advantage theory

IT Value & Benefits Realisation

 In 2003, Nicholas Carr wrote an influential book and paper in the Harvard Business Review that

said “IT doesn't matter”. His thesis was that because technology had become a commodity, its use

in organizations could add no lasting competitive edge, as other organizations would merely apply

the same commodity technology to catch up within a very short time. The subsequent issue of

Harvard Business Review had a rebuttal by many IT industry leaders, CIOs, and academics. Their

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