In challenging economic conditions, there is an intense spotlight on both IT-enabled business investments and on the cost-efficient operation of the IT department, which affects enterprises, technology vendors and service providers alike. Those organisations that are able to manage their way successfully through this environment will be best placed to grow quickly as the economy recovers, and IT-enabled business transformation will be a vital part of such a strategy. Tactical cost savings and efficiency must therefore be balanced with making the right longer-term choices that maintain future flexibility, and ensuring that the most effective use is made of the IT funds that are available. Ovum is uniquely placed to assist all participants in the IT value chain in making the key decisions that will enable them to meet their strategic objectives. Our proposition is built on a four-step approach that provides a clear line of sight from consumer demand through business agenda to IT strategy, which is informed by systematic client input and feedback. The Collaborative Intelligence of over 500 business and IT analysts across the Datamonitor Group links significant expertise in vertical markets to a thorough knowledge of IT, giving unrivalled insight into technology-enabled business change