Marketing and Communications
Group Information
The scope of IT Marketing really depends on the intensity, maturity and posture of IT in the Organisation
. Primarily its purpose is to communicate with stakeholders about IT’s value, role and contribution to stakeholder objectives.
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Recent News
Ivey Business Journal - LEADER'S EDGE
He was also a corporate communications consultant, a senior manager in corporate communications, with CIBC Wood Gundy, and a sales and marketing manager, ...
www.iveybusinessjournal.com/article.asp?intArticle_ID=911
Ivey Business Journal - FEATURE ARTICLE
Unleash advertising and marketing power. In tough times, advertising and marketing expenses – classified as discretionary – are usually among the first to ...
www.iveybusinessjournal.com/article.asp?intPrintable=1...
Ivey Business Journal - FEATURE ARTICLE
Thus, McDonald's has good fries and a strong brand, while not depending on any owner of specialized, complementary assets, such as the marketing agencies or ...
www.iveybusinessjournal.com/article.asp?intArticle_ID=918
Ivey Business Journal - FEATURE ARTICLE
Madhubalan Viswanathan is associate professor of marketing in the Department of Business Administration, University of Illinois, Champaign, ...
www.iveybusinessjournal.com/article.asp?intArticle_id=816
Ivey Business Journal - FEATURE ARTICLE
Meanings have indeed intensively populated the literature on marketing and branding. And user-centered perspectives have recently provided powerful methods ...
www.iveybusinessjournal.com/article.asp?intarticle...
SERVICE COMPLEXITY: MANAGING A HOUSE OF CARDS (REALLY) by - Ivey ...
Each “product” their organization offers requires training, support, space, marketing, and work, and increases the complexity for front-line staff. ...
www.iveybusinessjournal.com/article.asp?intArticle_ID=898
Ivey Business Journal - FROM THE EDITOR
He was also a corporate communications consultant, a senior manager in corporate communications, with CIBC Wood Gundy, and a sales and marketing manager, ...
www.iveybusinessjournal.com/article.asp?intArticle_ID=908
Ivey Business Journal - FEATURE ARTICLE
... to personalize giving, to have conversations with people in the community, and to involve people more intimately with our mission via social marketing. ...
www.iveybusinessjournal.com/article.asp?intArticle_ID=904
Ivey Business Journal - FROM THE DEAN
Just as frequently, the exploration of the new opportunities so enriched by complexity is confined within marketing or product development groups. ...
www.iveybusinessjournal.com/article.asp?intArticle_ID=909
Ivey Business Journal - FEATURE ARTICLE
Some managers might treat marketing like an afterthought, to be dealt with after a product is created. But in fact marketing should be treated as part of ...
www.iveybusinessjournal.com/article.asp?intPrintable=1...
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